| Books |
Corporations are under increasing pressure from customers, investors, employees,
legislators, banks, and insurance companies to embrace social and environmental
responsibility. But Wall Street demands quarterly results, a stringent return on
investment, and a short payback period. Up until now, there's been very little evidence
expressed in business language showing the benefits of the "triple bottom line" relevant
to the short and long-term priorities of senior executives. So how can these seemingly
incompatible goals be accomplished at the same time?
Written in the pragmatic language of business leaders by a senior manager at Big Blue,
The Sustainability Advantage shows that the business benefits of sustainable
development strategies are quantifiable and real - and executives do not have to be
tree-hugging environmental activists to reap these benefits.
Each of the seven sustainability strategies presented in this practical guide are easy to
grasp, yet powerful enough to lead to significant business opportunities, from reducing
hiring and retention costs and improving productivity, to decreasing expenses and
increasing revenue and shareholder value. Executives will especially appreciate a unique
spreadsheet into which they can insert their own data to see for themselves whether the
business case for sustainable initiatives is a profitable one for their company.
About the Contributor(s)
Bob Willard is a leading expert on the business value of corporate sustainability
strategies and has given hundreds of keynote presentations to corporations, consultants,
academics, and non-governmental organizations. His first book, The Sustainability
Advantage, was published in 2002, and his second book, The Next Sustainability Wave,
was published in 2005.
legislators, banks, and insurance companies to embrace social and environmental
responsibility. But Wall Street demands quarterly results, a stringent return on
investment, and a short payback period. Up until now, there's been very little evidence
expressed in business language showing the benefits of the "triple bottom line" relevant
to the short and long-term priorities of senior executives. So how can these seemingly
incompatible goals be accomplished at the same time?
Written in the pragmatic language of business leaders by a senior manager at Big Blue,
The Sustainability Advantage shows that the business benefits of sustainable
development strategies are quantifiable and real - and executives do not have to be
tree-hugging environmental activists to reap these benefits.
Each of the seven sustainability strategies presented in this practical guide are easy to
grasp, yet powerful enough to lead to significant business opportunities, from reducing
hiring and retention costs and improving productivity, to decreasing expenses and
increasing revenue and shareholder value. Executives will especially appreciate a unique
spreadsheet into which they can insert their own data to see for themselves whether the
business case for sustainable initiatives is a profitable one for their company.
About the Contributor(s)
Bob Willard is a leading expert on the business value of corporate sustainability
strategies and has given hundreds of keynote presentations to corporations, consultants,
academics, and non-governmental organizations. His first book, The Sustainability
Advantage, was published in 2002, and his second book, The Next Sustainability Wave,
was published in 2005.
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